"The abstract images and the soundtrack against which they are set are actually collected and mixed from our daily lives, such as the sound of a train or the noise on a busy street," says Zhang.

A 16-meter-long screen is set to be placed in the hallway between sections of the restaurant that will display a 3D image of Beijing's Chang'an Avenue. Customers will be able to manipulate the image, turning the whole street over, zooming in or out, allowing them to see it from an angle that would not normally be possible in reality.

"We plan to create more content centered around scenery in China, whether it's one of the many bustling cities or a picturesque natural vista," says the 37-year-old.

"We can also make customized content for our guests' special occasions," he says. "For example, last month we ordered around 15 birthday cakes and more than 20 bunches of flowers for marriage proposals."

There are four chefs, each appointed to a different section. Before returning to China, executive chef, Zhao Gang, plied his trade in Tokyo for more than 20 years, and he is bringing all of his culinary experience of Japanese cuisine to Beijing.