For the greater good of two worlds
But despite all this effort and spending close to 83,000 yuan ($12,344) to design and produce the guide, Pawsome isn't looking to profit from the publication. In fact, it won't even be receiving a single cent.
Those who are interested in getting their hands on the guide simply need to scan a QR code printed on the back of the publication and make a donation to Blue Ribbon, which Gloeckner says is the only legalized pet charity in the city. Pet owners who prefer an online version can also get a copy via the PawsomeNutri WeChat account. The minimum that anyone can donate is 0.1 yuan.
Founded in 2012, Blue Ribbon is a nonprofit organization that performs Trap-Neuter-Return (TNR) for stray animals, primarily cats.
"Making the book donation-based encourages more people to pick it up. This is more important as what we're aiming to do is to educate the public," says Gloeckner.
