Back at the cellars in Reims, Muniz also created the permanent installation Flow Bottles. It comprises 1,400 bottles of Dom Ruinart, each filled with an advanced LED system. Stacked by hand, the bottles form a five-metre wall that displays moving images of spectators, taken by a device hidden within. "It's almost like a form of temporary graffiti," explains Muniz.

Get with the roots, the plot and the maison. Go with the bubbles, the fun and the flow. And jump way ahead of culture's curves with the 290-year-old French champagne house.