In recent years, a lot has changed in the global film and TV industry. The era of streaming media promises an ocean of products. You can just sit on your couch and let the stories take you anywhere.

Great works are more accessible. Women are playing more leading roles. How will these changes shape the future cinematic landscape? How can Chinese films and TV shows gain a stronger global presence?

China Daily invites award-winning screenwriter Jeppe Gram to share his golden rule on storytelling. Gram is best known for the Danish TV drama Borgen. The show tells the story of a minor female politician who rises to become the first female prime minister of Denmark. It enjoyed worldwide acclaim and won the BAFTA award for best international series.

Guest: Jeppe Gjervig Gram

Reporter: Li Wenrui

Copy editor: Faisal Kidwai

Subtitles: Yang Shan

Producer: Li Wenrui

Executive producer: Feng Minghui

Acknowledgement: Ullens Center for Contemporary Art; Danish Cultural Center

Contact the producer at liwenrui@chinadaily.com.cn