Lego cuts ribbon on Beijing flagship store
By Wang Zhuoqiong |
chinadaily.com.cn |
Updated: 2019-02-22 14:41
Share
Share - WeChat
Highlights include giant eaves inspired by the Forbidden City made out of 2.2 million LEGO bricks, scenes showing the Great Wall and traditional Chinese-style sedan chairs, models of guardian lions and mosaics of guardian dragons.
The flagship store also features a variety of play experiences, including the "Dragon-Lantern experience", which allows children and shoppers to build customized lanterns from LEGO bricks before seeing their creations magically float across digital screens.
Related Stories
