Unread, a "vigorous publisher" is shifting focus to becoming a "content and reading service provider".

Since it was established in June 2014, Unread has published over 300 books on science, art and literature with average Douban ratings above 8 out of 10.

Moving ahead, Unread wants to combine its use of the internet and publishing to do creative marketing with the help of a social network, and establish a community and membership system to keep the connection with its customers.

Separately, it has hosted activities to promote awareness of China's bookstores, among its other efforts to provide content and reading services.

Speaking about Unread's plans, Han Zhi, its CEO, says: "We want to keep to the principle of being interesting, and to seek cooperation with others as an open platform."