Businesses in Beijing achieved a total revenue of 3 billion yuan ($440 million) during the three-day New Year's holiday, up 6.3 percent year-on-year, according to data from the municipal commerce bureau on Tuesday.

"Many outlets had promotions and major discounts during the holiday to attract customers, with sales growing more than 40 percent compared with the same period last year," said the bureau.

Winter sports, culture and entertainment were particularly popular with customers, with many companies holding ice- and snow-related events, which is a new trend, the bureau said.