The Palace Museum has taken new approaches, such as a TV show, music and games, to promote its cultural relics and Chinese traditional culture.

A TV show, co-produced by the museum and Beijing TV and first released on November 9, received 8.3 out of 10 points on Chinese video rating platform Douban.

It is reportedly the first time the Palace Museum has produced a TV show.

The show features popular actors and actresses, led by cultural relics and history experts, in exploring the Forbidden City, visiting cultural relics and learning the traditional culture and historical events behind the scenes.

They also, with the help of designers and design major students, propose the creation of cultural and creative products featuring Palace Museum elements, such as bracelets, purses, pens and fans, that appeal to the younger generation.

In addition to the TV program, the Palace Museum is also exploring other means of promotion.