When people discuss popular foods online, what is the first thing that springs to your mind? As today's living standards improve, the pursuit of delicious food goes beyond the taste buds. In recent years, sensational food that is as visually appealing as it is tasty is making waves online, and carving out a piece of the market.

But will this kind of food become a new trend in the food industry? How far will it go in the future? Join CGTN to explore some popular food stores and find out their market potential

Mudflow cakes, also known as "nishiliu cakes" in Chinese, have gone viral on many platforms like Instagram or Douyin. When we first entered Ming Kitchen in Beijing's bustling Sanlitun area, we were excited by many exquisite cakes and drinks on offer.

The cream cheese on top of the mudflow cakes drops like lava when people cut it slowly, which makes it one of the most eye-catching desserts available. “At first, the mudflow cakes drew my eyes online; I felt curious and came here to have a try,” customer Chen Long told CGTN, adding that a store's prices and atmosphere are key factors determining whether or not she returns.