In addition to helping boost the incomes of villagers, the project generated more jobs as each venue would require chefs, security personnel and cleaners. Wang Guanlun, chief executive of the project, said during Shanghai International Minsu Conference in June last year that the project injected vitality into the village.

"When I first came to the village, I could barely see young people. Now, many young people have returned to the village to work. It is these changes I see that make me proud."

Wang Ying, who works as a conductor for the district's bus company, echoed that life in Lianmin village has indeed become more vibrant.

"Since Su Yu opened last year more visitors have definitely arrived. Our family has considered renting out our houses to the company, but we'll wait and see how it goes."