Tirol, where the world's only three-time Winter Olympic Games host city Innsbruck is located, is boosting its natural and cultural side to tourists, especially Chinese winter holiday goers, as the country is emerging as a market before the 2022 Beijing Winter Olympics.

Lying in the heart of the Alps and with distinctive seasons, the region features a 360-degree panorama view of the mountain. Innsbruck, capital of the province, is regarded as the heart of the Alps with fairyland-like nature scenery and splendid history legacy, said Feng Wei, representative of Innsbruck Tourism Office China at the World Winter Sports (Beijing) Expo 2018 from September 19 to 22.