The festival was launched to highlight the significance of work related to agriculture, rural areas and farmers, and to improve farmers' sense of success, happiness and pride. It advances and enriches Chinese farming culture and traditions, and gives a boost to the implementation of the countryside rejuvenation strategy.

This year marks the 40th anniversary of reform and opening-up, which began in rural areas. Thereafter, Chinese rural areas have undergone profound changes and made historical achievements. Farmers have enjoyed successive years of bumper harvests, with a grain production capacity above 600 billion kilograms for five years in a row and a per capita annual disposable income of 13,432 yuan ($1,955).