More recreational projects activities focused on travelers' experiences have been added in recent years. For example, tourists can take a raft made of sheepskin on the Yellow River, or they can take a desert surf-car or SUV in the desert.

"Many visitors are satisfied to have high participation in these projects. They say that the projects are really cost-effective," says Zhang.

In 2004, Shapotou was recognized as one of the "10 most interesting places in China".

Furthermore, improvement of the zone can be seen in the enhanced service provided to visitors and more standardized management.

A 3D glass bridge has also been built in the zone in 2017 as part of the upgrade work.

"In the future, I hope our zone will attract more visitors and become an international desert tourist destination," says Zhang.