Beer, a performance, a museum and a production line, as well as advanced technologies, these are all part of the 28th Qingdao International Beer Festival, which opened in grand style on Friday.

The annual event in Qingdao, East China's Shandong province, dubbed the largest of its kind in Asia, will run until Aug 26 and last 38 days this year, longer than in previous years.

The ongoing festival has six major venues around the coastal city. Venues in the city’s West Coast New Area and Laoshan District have firstly spruced up to host visitors.