Huawei Technologies Co Ltd, the Chinese multinational networking, telecommunications equipment and services company, on Thursday launched a new mobile phone in Kenya: the Y5 Prime 2018.

It will retail at a recommended price of $99 on Jumia.com, an online retailer and retail stores across the country.

Derek Duh, Huawei Mobile Kenya marketing head, said that the phone is aimed at appealing to tech savvy and socially fashionable youth as the company looks to increase market share by at least 40 percent.

Duh said the phone meets consumers' interest on big memory (2GB+16GB), 4G LTE network and has a 18:9 full view display and excellent photo-taking features.

Huawei Y5 Prime 2018 features the Huawei full view display; the Android 8.1.0 system and the 3020mAh battery ensure the performance even longer. It also features a 13MP rear camera and a 5MP front camera with selfie toning flash, making selfies more artistic and expressive.

Huawei Y5 Prime 2018 features a 3020mAh (typical value) battery, and a power saving 6.0 technology to reduce mobile power consumption and maximize battery life. It also features a three-card slot design to simultaneously support primary and secondary Nano SIM cards as well as a Micro SD card (not standard configuration) up to 256G (optional).