日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Livestreaming hosts are rewriting the rules

By Ouyang Shijia | China Daily | Updated: 2018-07-05 12:57
Share
Share - WeChat
An online celebrity reacts for her followers via a livestreaming app in Wuhan, capital of Hubei province. [Photo by Miao Jian / For China Daily]

Thousands of miles away from the 2018 FIFA World Cup, tens of thousands of Chinese livestreaming hosts have set their biological clock to Russian time.

When it is midnight in Shanghai, 28-year-old Li Jin finally ends her hectic day of live World Cup commentary. Seven hours later, she will be up and about, ready for yet another busy work day.

During the competition she is commentating live from 5 pm to 11 pm on e-commerce giant Alibaba Group Holding Ltd's Taobao shopping site. On her livestream, she predicts the winner and recommends sports equipment and products to viewers. People who like the products can scroll up to purchase them.

She is not a professional soccer commentator, but she commands a staggering 1.06 million followers on microblogging site Sina Weibo. Her status makes her stand out among other brand-endorsing celebrities.

Looking on the World Cup as a strong summer sales boost, Alibaba has set aside coupons worth over 200 million yuan ($29.86 million) as prizes for online contests, in which viewers collect cards sporting various soccer stars. These can be redeemed when customers make purchases on the company's e-commerce platforms.

Ma Shicong, an analyst at Beijing-based internet consultancy Analysys, said a wide range of internet and technology platforms are using the World Cup as an opportunity to integrate different resources.

"They are trying to meet users' needs for diverse experiences both online and offline, including content, e-commerce and entertainment consumption."

After six months of livestreaming, Li now has around 30,000 followers on Taobao's platform, offering a range of advice on sports products and how to live a healthy life.

She said the Taobao platform offers unique opportunities and the whole Alibaba ecosystem has huge potential, signifying a new trend in e-commerce.

Li is just one example-albeit a particularly successful example-of new internet celebrities who are rewriting the rules of marketing, branding and e-commerce. Alongside Li, there are millions of hosts on the Taobao platform catering to a rapidly growing audience, in particular young viewers.

A recent report released by Sina Weibo and market research company iResearch said China's wanghong, meaning internet celebrity, economy developed rapidly last year. It said social media personalities have become more skilled at converting their influence into cash through posting picture-perfect lifestyle images, video clips and livestreams.

Without specifying how many online celebrities have more than 100,000 followers each, the report said their tribe increased by 51 percent this year, with a collective fan base of 588 million, up by 25 percent from 2017.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 黄色影视大全 | av第一页 | 在线看一区二区 | 久久久亚洲| 午夜秋霞网 | 蜜桃天堂 | 亚洲色图av在线 | 五月婷婷在线视频 | 久久精品8| 黑鬼狂亚洲人videos | 国产福利视频在线观看 | 亚洲区av| 国产一区二区三区免费播放 | 国产女18毛片多18精品 | 成人免费网站在线观看 | 精品人人人 | 欧美xxx在线观看 | 亚洲三区视频 | 亚洲男人天堂av | 亚洲天堂久久久 | 国产性猛交96 | 日韩欧美高清dvd碟片 | 天天综合色 | 一级片在线观看视频 | 黄色小视频免费观看 | 国产精品一 | 国产精品婷婷午夜在线观看 | 一区二区视频在线观看 | 中日韩欧美在线观看 | 亚洲中字| 在线视频| 国产成人在线播放视频 | 日日摸日日干 | 一二三不卡 | 狠狠插av| www一级片 | 免费观看一区二区三区 | 五月婷婷免费视频 | 国产56页| 日韩精品在线视频观看 | 综合色小说|