To consolidate the conservation of historic sites and promote tourism, The Great Wall Protection Alliance was founded by Chinese Academy of Cultural Heritage, Tencent Foundation and seven other institutions on Wednesday.

The ceremony was held at the foot of Mutianyu Great Wall in Beijing's Huairou district, where Representatives from the 41 institutions that have been granted membership to the organization discussed how to make use of all the resources to protect the country's heritage sites and develop the Great Wall sightseeing experience.

Most of the members represent 5A-level or 4A-level scenic spots in which the wall serves as the main tourism attraction. Additionally, there are 92 scenic areas with the same feature across the country.