BEIJING - You would think the hometown of Santa Claus is busy just once a year - but it's humming all year round thanks to an influx of Chinese travelers.

Rovaniemi, in Finland's Arctic Circle in Lapland, is getting a tourism boost from Chinese visitors arriving from Helsinki on Finnair flights.

"People need a reason to travel. Finnair wants to be a part of that, making their flight more meaningful," Finnair President and CEO Pekka Vauramo told Xinhua in an exclusive interview.

In his idea, travelling is human nature - to meet interesting people and explore other cultures.