Combining old wood painting art with modern characters

Interviewee: Yan Zhiguo, Vice President of Hebei Bainianqiaojiang Cultural Communication Co., Ltd.

“The enterprise inherits Chinese traditional handicraft techniques such as mounting, pyrograph, carving and colored drawing, being creatively combined with modern technologies to develop the wood mosaic painting art, suitable for art collections in both personal and public spaces.”

“In 2016, the company signed an agreement worth $35 million with its American counterpart. The two sides agreed to set up a joint-stock culture company to build a cultural creative product exhibition center at the Hollywood Walk of Fame, providing a platform for Chinese traditional culture and creative products.”

“In recent years, China has upholded the spirit of craftsmanship, to boost manufacturing industries through innovation and the making of high quality products. As a practitioner of this spirit, the company has eyes on the global market and plans to cooperate with more countries and regions that participate in the Belt and Road Initiative.”