New internet industries have emerged in China with the development of smartphones. Livestreaming is one such industry that has sprung up in the world's largest internet market, creating a sector worth over 10 billion yuan ($159 million), more than 300 livestreaming platforms and over 300 million users.

Many people use the platforms to demonstrate their musical talent or performance skills, while some show off their possessions or pets.

The proportion of users who are middle-aged and elderly is growing in the livestreaming space, which was previously dominated by the young, showing it is a platform for all kinds of people to show all kinds of things just for fun, as well as to make money from the business.