He says the products were created in consultation with Chinese experts to ensure they're enjoyable to visitors from around the country.

"To make experience interactive, we have to look closely at details of stories and figure out what part of the stories we can tell in an audiovisual or model-making way...We experiment and try new things to push the boundaries with technology because we feel that it's the technology－especially here in China－that engages our guests."

He says the most challenging part of developing the attraction has been creating miniatures of the buildings, given the significant differences between traditional Chinese and Western architectural styles.

"We have to pay close attention to a lot of details and speak with Chinese cultural experts and Chinese model-making experts to make sure that it's done in the correct way."

Indeed, if successful, the collection of miniature models may become a big attraction in the mega city that it depicts.