Towering trees and rolling farmlands unfold when one sets foot at Heping farm. Dogs run around, playing with each other in the wide open spaces, and roosters strut around searching for food. And there are horses in the stable.

The farm, at the entrance of the ancient Heping town in the north of the southeastern Fujian province, was developed by Wei Zhicheng four years ago after he moved back to his hometown.

Explaining the move, Wei, who is in his 40s, says: "I grew up in a farmer's family and have farming in my veins."

Wei, who was in movie backstage business in Beijing since graduating from Fujian Normal University in 1997, used to make roughly 1 million yuan ($157,800) a year before he gave it all up to return home.