The festival will be a door ticketed event for which guests will be provided a 150ml branded glass for sampling free-flow beers as well as tasting the all-you-can-eat canapes provided by TRB Cooper during the five sessions, each one lasting 3-4 hours, over the three days of the festival.

A ticket costing 200 yuan ($32) will give you access to one session; 488 yuan will get you a specially designed five-course brunch paired with limited-edition beers unique from those presented at the festival on March 25.

There is also a weekend pass (valid for three sessions, one on Friday, one on Saturday, and the other on Sunday) for 550 yuan, and an all-access pass (entrance to all five sessions as well as the brunch) for 988 yuan.

Each session will be limited to 240 people, which organizers say will give guests plenty of opportunities to sample beers from a variety of international breweries and to gain valuable insights into different beers.

For the panel discussion, entrance is free. Tickets are available either online at 247tickets.com or at the three GLB locations in Beijing.