For example, the Budweiser Storm Music Festival, one of China's biggest electronic dance music festivals launched by Shanghai-based promoter A2LiVE, visited 11 Chinese cities in 2017, including Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen.

And Miami-based Ultra, one of the world's most recognizable EDM festival brands, landed in China for the first time in September 2017 with a two-day event in Shanghai.

Besides, three of Asia's most popular stars have signed on as ambassadors for Liquid State across the region, with Chinese pop star Li Yuchun, who is known as Chris Lee in the West as ambassador for the Chinese mainland; Hong Kong singer-actor Nicholas Tse as ambassador for Hong Kong and Taiwan and a member from South Korean boy band Big Bang, Lee Seung-hyun, known by his stage name Seungri, as ambassador for South Korea.