E-commerce giant eBay establishes a new branch in Fuzhou, capital of Southeast China's Fujian province on Jan 11. [Photo provided to chinadaily.com.cn]

E-commerce giant eBay set up a new branch in Fuzhou, capital of Southeast China's Fujian province last Thursday, its second branch in China after Shenzhen.

The company also inaugurated the Fujian cross-border e-commerce industrial park in China (Fujian) Pilot Free Trade Zone in Fuzhou.

According to John Lin, CEO of eBay Greater China, eBay's choice of Fuzhou is based on its confidence in the city's great cross-border e-commerce prospects.

As part of the cross-Straits e-commerce experimental zone, and one of the national cross-border pilot cities, Fuzhou boasts a vital cross-border e-commerce market with a large number of quality manufacturers and retailers, he said.

Cross-border e-commerce retailers from Fujian exported products to more than 200 countries and regions through eBay in 2017, according to the CEO.

The establishment of the park is just one among an array of fruitful outcomes of the strategic cooperation relationship reached between the Fuzhou municipal government and the e-commerce behemoth in April, 2017.

A business school joint ventured by eBay and Fujian Business University was also set up in Fuzhou.

The school plans to recruit 400 students initially and offer them customized courses on cross-border e-commerce platform operations involving lectures and support in terms of innovation and entrepreneurship.