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ACG and short videos see more young fans

In recent years, ACG (animation, comics and games) have developed from a niche culture to a pan-culture.

ACG games have experienced a flourishing growth in 2017 and become a lifestyle and life attitude for the youths represented by those born in 1990s.

The number of ACG's core users has increased from 49.84 million in 2014 to 80 million in 2017, according to internet consultancy iResearch.

Mostly born in 1990s and 2000s, ACG users are willing to pay for games, social media and online literature.

One platform where ACG users actively participate in is bilibili, a Chinese video-sharing site, where users can post real-time comments and see other users' comments while watching the videos. This interactivity constructs an ACG community characterized with interaction, sharing and reinvention.

Based on the popularity of ACG culture among young people, virtual idol has become a hot word gradually.

One month ago, Hatsune Miku, a popular animation figure in Japan, opened its third Chinese concert in Shanghai. Mainly relying on photoelectric technology, the concert set its highest price to 1,480 yuan, even so, there were many fans buying tickets and enjoying the concert.

The Ministry of Culture published a guideline on promoting the innovation and development of digital cultural industry, which put that anime games is a major part of digital cultural industry. It's clear that ACG will attract more young people.

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