Marketing opportunities

Last year, Chen Guosheng returned to his hometown of Shiquan county in Ankang city, Shaanxi, which is also located in the source area for the water diversion project.

The entrepreneur was prompted to return by the rise in the number of business opportunities resulting from the improvement to the local environment.

"The improvements have resulted in a lot of high-quality farm produce, but the local farmers don't know how to market or sell the goods," he said.

In response, Chen's company, Shaanxi Baren Tourism and Culture Co, is building marketing channels, and has invested 20 million yuan to transform Zhongba, a small village, into a business hub.

His plan is that tourists will be able to visit for sightseeing and also learn how to make local delicacies, including tofu and cooking oil, using local farm produce and traditional facilities and methods. A trial has been in operation since Oct 1, while the village is being redeveloped.

Chen also rents 67 hectares of land, which he has turned into a tea plantation. The leaves grown on the plantation are highly rated by a tea merchant in Guangdong province, who has ordered a continuous supply.

Business opportunities are also being nurtured in Madeng township, Nanyang city, Henan, via a 1,667-hectare forestry project intended to restore desertified land in a mountainous area.

Two scenic spots are the township's main tourist attractions, generating annual revenue of 35 million yuan. Now, the local government is using the forestry project, which has attracted investment of 82 million yuan, to widen the area's appeal to visitors.

Cherry and Chinese cherry apple trees will be planted along roadsides to create attractive scenery, while pomegranates and walnuts will be cultivated to allow tourists to pick their own fruit, said Zhou Yushan, head of the Madeng government.

In 2009, the per capita income in the township was about 3,000 yuan, but this year the figure is double that thanks to the tourism boom. There are now more than 100 "farm resorts" in the township, according to Zhou.

"The environmental improvements are bringing more opportunities for the development of tourism. All nine registered impoverished villages in the township will be lifted out of poverty by the end of the year," he said.

Contact the writer at houliqiang@chinadaily.com.cn