"We would like to thank the AFC for giving this important recognition to China's grassroots development," said Lin Xiaohua, a senior CFA official, at the gala.

"Over the last several years, strong support from the Chinese government has enabled us to launch many grassroots programs. A lot has been done but we are determined to do more to increase soccer participation in our country."

Beyond winning

Winning is the ultimate goal of any competitive sport. However, both Wang and Gao have urged people to think beyond silverware and championships to better sustain China's soccer development.

"My father was also a soccer coach and I was raised in the culture and atmosphere of the sport," said Wang. "I always feel that it is my duty to promote the sport, and that is why I started the free clinic to influence the younger generation.

"The most significant effect of the grassroots game is letting more people, especially children, regard soccer as an indispensable part of their life."

Gao also advocates such an holistic approach.

"We are not lacking tactical and technical training for children, and winning matches seems to be the only thing that matters," said Gao.

"However, the most important thing that we have missed in the past is to immerse kids in the culture of soccer."

Gao admitted that only a very small number of his students are good enough to eventually turn pro. But he's adamant that doesn't mean his work is in vain.

"No matter how good they are as players, lots of my students might just be PE teachers in primary schools or middle schools," he said.

"That's good enough because they can influence more young kids. In the future, those students could also be soccer club managers, soccer journalists or soccer event organizers. This can help build the game's culture and environment."