[Photo/CGTN]

Berenice Angremy, director of this year's festival, said that she knew naturally about the previous ones, and has joined the event every year. They decided to launch the third edition last April.

Aiming to strengthen the role of the festival regarding the platform for photography in Asia, a number of events will be held during the opening week including exhibitions, discussion panels, art performances and award ceremonies.

One of the awards is the Jimei Arles Discovery Award. Chinese photographer Feng Li took home this year's prize and shared his experience in creating images.

"I think the stories behind the photos are much more important than your skills at creating art. Because when people look at the photos, what interests them are the stories, rather than the pictures taken by whom or what kind of equipment. I expect the audience can have the same feeling just like when I took the pictures. To focus more on the stories. This is also my advice for the young talents."

There's also a special award for women standing behind the camera.