日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks brews up growth plan

By Wang Zhuoqiong | China Daily | Updated: 2017-04-12 09:43
Share
Share - WeChat

Starbucks Executive Chairman Howard Schultz speaks at the Annual Meeting of Shareholders in Seattle, Washington on March 22, 2017. [Photo/VCG] 

The global head of Starbucks said on Tuesday that his group is moving to expand its presence in China, its fastest-growing market, by focusing on premium roastery stores as well as accelerating innovations to appeal to vast numbers of social media users.

Howard Schultz, executive chairman of Starbucks Coffee Co, expressed his optimism about the Chinese economy and consumers during a trip to Beijing.

He said Starbucks is playing a "long game" and investing heavily in China to build a big and enduring business in the country.

With more than 2,600 stores, across 127 cities, and nearly 40,000 employees across the Chinese mainland, the Seattle-based coffee chain plans to expand to 5,000 stores by 2021 in China.

"We are ready to open 500 new stores each year," said Belinda Wong, CEO of Starbucks China.

She said the expansion is being driven by the rising Chinese middle class, a strong growth of specialty coffee and an increasing coffee-drinking culture among consumers.

Schultz, who took on a new role as executive chairman on April 3, said his group has focused on design and development of the Starbucks premium brand and the company's social impact initiatives.

Shanghai will be home to Starbucks' first international reserve roastery tasting room, which is expected to open by the end of this year.

The experiential coffee cafe and retail location is twice size of the company's first roastery in Seattle. The company said it will allow customers in China to better understand the craft of roasting and it will brew a range of Starbucks coffees.

Jason Yu, general manger of consumer research agency Kantar Worldpanel China, said that there is fierce competition in the sector and escalating coffee consumption by middle-class Chinese consumers.

Yu said premium stores could meet the demand from high-end consumers and help coffee chains differentiate their offers and maximize their coverage of different customer groups.

Another analyst said Starbucks is expanding to third tier cities. Summer Chen, food service analyst at Mintel Group Ltd, said the growth of per capital consumption is the growth engine for coffee chains in the future.

Rapid expansion of Starbucks has contributed to the country's booming coffee house market.

Mintel estimated that in 2016 sales by China's coffee houses will rise 12 percent on the previous year to 63.6 billion yuan ($9.2 billion).

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产成人精品免费 | 丁香激情网 | 亚洲男人天堂2019 | 一区二区视频免费 | 91免费国产在线 | 欧美日韩影视 | 114国产精品久久免费观看 | 欧美1级片| 久久免费播放视频 | 我要看18毛片 | 性久久久久久久久久 | 国产精彩视频 | 婷婷五月在线视频 | 热99在线 | 国产看片网站 | 亚洲综合自拍偷拍 | 成年人免费看毛片 | 国语精品久久 | 欧美日韩在线免费视频 | 免费啪啪网 | 久久久www成人免费精品 | 精品久久久久久国产 | 国产成人一区二区在线观看 | 黄色一级视频免费 | 欧美大胆a视频 | 狠狠操91 | 亚洲精品一区二区三区蜜桃 | 五月婷婷综合在线观看 | 成年人在线免费看片 | 国产高清黄网站全免费 | 成人综合在线观看 | 欧美日韩色综合 | 精品视频一区二区三区在线观看 | 日韩精品一区二区三区在线观看 | 狠狠干2024 | 中文字幕日韩视频 | 精品美女视频在线观看免费软件 | 美国特色黄a大片 | 欧美一级黄色大片 | 中文字幕日韩在线播放 | 超碰久热 |